Local company selects Land Trust for donation program

When it comes to business, success is usually a fairly easy thing to judge. If the numbers are in the black, just about any business is considered a success.


But a truly successful company is about more than just making money, it’s about making a difference. And that’s where Redfish Technology really separates itself. For three years in a row now, the Hailey-based executive recruiting firm has taken home first place in the “Best Places to Work” in Idaho contest.

That’s because, as owner and founder of Redfish Technology Rob Reeves explains, their very successful business model takes a more holistic view of business and how they manage their staff of nearly a dozen employees. Redfish Tech isn’t just about the bottom line, it’s about the people who make it happen and the impact they have on the community.

“If we do things right in our house, so to speak, it permeates outside our offices,” he said during an interview I did with him for a newspaper story last year.

Rob was also named Alpha Kappa Psi’s 2015 Idaho Business Leader, an annual honor recognizing an Idaho business leader who has demonstrated outstanding business and professional ethics while contributing significant support to worthwhile community, civic and education activities.

While the award is a great individual honor, Rob was quick to credit to his staff, people like Tory Thomas.

Tory Thomas

Tory Thomas enjoying winter in the mountains of Idaho.

The North Carolina-native has been with Redfish Tech for two years and really enjoys working at the company. Besides the fast-paced and dynamic atmosphere of their office, Tory enjoy benefits like flex-time to allow her to make some turns on the mountain or casts in the river—fly fishing is her latest love. She also enjoys being supported to give back.

Through programs at Redfish tech, Tory has volunteered at the Syringa Mountain School and after being named last quarter’s top producer, she selected the Wood River Land Trust as the beneficiary of the company’s “One for One” donation. The program involves donating a portion of the company’s closed deals to a local charity or organization selected by the company’s top producer for the quarter.

“Rob has been awesome and very supportive about giving back to the community,” she said.

Tory said she chose the Land Trust because of the good work the non-profit does. She especially enjoys hanging out at the Bow Bridge and Draper Preserve. Tory also credits her grandfather, who is very supportive of the North Carolina Coastal Land Trust, for making her aware of how important and impactful Land Trusts can be.

“My grandfather helped me appreciate the importance of saving land,” she said.

Thanks to the support of people like Tory, her grandfather, and to the great work of truly successful businesses like Redfish Technology, Land Trusts like the WRLT can keep finding success, too.

By Mike McKenna

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